ASOS was founded in 2000 and is a global online retailer of fashion apparel and beauty products. ASOS is not only a London design brand founded by Nick Robertson, but also the largest online fashion e-commerce retailer in the UK, and a global online retailer of fashion apparel and beauty products.
ASOS is the abbreviation of "as seen on screen" in English, which means "the same as what you see on the screen" in Chinese. The products sold on the ASOS website are "imitation celebrity clothing" brand concept that imitates the designs of international fashion brands and the dressing of fashion stars. ASOS attracts more than 2130 million unique visitors per month on average and has 1320 million registered users, of which more than 710 million are active users.
When shopping through ASOS's official online store, you don't have to worry about the authenticity of the goods. As long as the goods you buy are not too expensive, they can be delivered worldwide for free. It's just that the delivery cycle is relatively long. The official statement is that it will arrive in 11 working days, but special circumstances are not excluded. In order to serve Chinese customers more locally, ASOS has set up a warehouse in China and will fully support Alipay and convenient cash on delivery functions. In most major cities in mainland China, you can receive your favorite ASOS products in just 48 hours; if you spend more than 270 yuan, you can enjoy a preferential policy of free delivery.
In 2013, ASOS launched its Chinese website, but withdrew from the Chinese market in 16. This is mainly because ASOS mainly sells affordable products in China, which means that it has abandoned the original audience in China that pursues fresh fashion, and directly challenged fast fashion giants such as ZARA and Uniqlo that have been paving the way in China for a long time. At the same time, it also put e-commerce platforms such as Taobao and Tmall on the PK list, and faced fierce competition before it has gained a firm foothold. As the largest fashion e-commerce company in the UK, ASOS's product richness and trendy designs have not been well displayed in the Chinese market. There are relatively few styles in the Chinese market, and compared with shopping on the UK official website, the product update speed is too slow. Perhaps ASOS does not understand what kind of market this is, what kind of users there are in this market, and who its real competitors are.
Customized front-end UI, the system supports functions such as continuous orders, reset orders, hidden buttons, etc. The front-end UI is exquisite and runs smoothly, and the customer experience is excellent
