Facebook In-feed ads:
1. Direct link (advertising format: single poster with text)
Advertisement logic: Based on the powerful crowd positioning of Facebook background, accurate delivery can be carried out, and the age, gender, region and interest groups can be accurately targeted. Zalo can also run to add fans, and it is necessary to adjust whether to accept it according to the blocked account situation. PS: WhatsApp is a product of Facebook and can be directly bound to Facebook's advertising account.
2. Second screening (advertising form: single picture poster plus copywriting)
Advertisement logic: Based on the powerful audience positioning of Facebook backend, accurate delivery can be carried out, and the age, gender, region and interest groups can be accurately targeted. When Facebook users see the advertisement and are interested and click on the poster, they will jump to the messenger for conversation. At this time, the system will automatically pop up the copy of whether you need to do part-time work to make money, etc., and the advertiser's fan account will be included. These actions can be used to screen fans twice, which is more accurate than direct connection. Note: Messenger is Facebook's own chat software, similar to the connection between QQ and QQ space. Or the difference between Taobao and Wangwang.
3. Multiple screening (advertising form: single picture poster plus copywriting)
Advertisement logic: Based on the powerful audience positioning of Facebook backend, precise delivery can be carried out, and the age, gender, region and interest groups can be precisely targeted. When Facebook users see the advertisement and are interested and click on the poster, they will jump to the messenger for conversation. This conversation is opposite to the second screening, and it is more accurate to screen fans. Advertisers can use their own products to make precise speech screening, for example: what age should be met, how much money should be invested, and whether there is a bank card to conduct dialogue screening for fans. Only those who meet the above requirements will be given the advertiser's fan number. This operation can achieve precise traffic diversion and customer acquisition based on platform customization.
google bid
There are two delivery methods for placing landing page ads.
One is search advertising. Based on the user's own need to make money, he takes the initiative to search for keywords related to online earning and part-time jobs, and then sees the landing page of your advertisement and adds it.
The second is display advertising, which will be displayed on Google's subsidiary products, such as YouTube, Google Mall apps, and Google Mail.