Founded in 2022, KAIYUN SPORTS is Asia's top online entertainment platform. The company provides exciting events such as NBA, Premier League, 2024 European Cup, DOTA2, LPL, etc., and is recognized by the Philippine government. As a world-leading online gaming brand, Kering Sports is not only one of the largest online entertainment service providers in the Chinese market, but also one of the largest online entertainment companies in Asia. The company's business covers online entertainment, sports events, football lottery, chess and card games, live entertainment, lottery purchases, e-sports live broadcasts and new online live variety shows.
Company size and development
Kering Sports Group has 1100-1200 employees and tens of millions of members. The company's business has extended to multiple industries such as sports funds, sports copyrights, technology research and development, information security big data and cloud security payment systems. Through years of world-class event broadcasting (Olympic Games, European Cup, 2022 World Cup), event operations and team sponsorship (such as Dortmund, French Ligue XNUMX Lyon, Naples, etc.), Kering Sports has established a solid foundation in the market.
Main Business and Services
sports betting
Kering Sports offers an average of 50000 live betting games per month, with more than 2000 ways to play. The company has an exclusive security mechanism and a meticulous management system to ensure that each user's personal information is firmly protected. Kering Sports' sports platform has rich resources, customers, experience and management advantages, providing the most professional data support, technical support and channel support to maximize the benefits of sports marketing.
Online Entertainment
Kering Sports' online entertainment products include live entertainment, electronic games and board games. The company has reached strategic cooperation with well-known gaming product suppliers in the industry, such as Aiyouxi, BOB Sports, Leyu Sports, OB Sports, Pan Asia E-sports, PG Electronics, PP Electronics, MG Electronics, Playtech, IM Electronics, Entwinetech, LBKeno, AsiaGaming and GoldDeluxe, to provide a variety of entertainment options.
Lottery Tickets
Kering Sports’ lottery platform covers Win-Win Lottery, LB Lottery, KG Lottery, BBIN Lottery and TCG Lottery, providing a wealth of lottery purchasing options to meet the needs of the majority of users.
ESports
Kering Sports has also made significant investments in the field of e-sports, including platforms such as Kering I Esports, M Esports and Pan Asia Esports, which provide live broadcasts and betting services for various popular e-sports events.
Safety and Technology
Kering Sports focuses on information security and the reliability of the payment system, using international standard 256-bit encryption technology and ISO/IEC 27001:2013 information security management system certification. The company's self-developed cloud encryption payment system and exclusive network optimization technology ensure the security of user funds and personal information. Kering Sports also cooperates with Alibaba Cloud and Amazon Cloud to provide stable and efficient services using their technical support and distributed storage technology.
Marketing strategy and brand promotion
Through years of marketing and brand building, Kering Sports has gradually become a world-class gaming company recognized by the industry and widely recognized by customers. During major events such as the European Cup, the company provides a large number of rebates and red envelope activities, combined with the original membership reward system, so that users can get real benefits. Kering Sports' rebate rate, combined with daily rebate and other activities, has been stably above 99%, and even achieved negative returns on the website's rebate.
Brand endorsement and sponsorship
Kering Sports strategically signed Italian football star Filippo Inzaghi as its brand spokesperson, demonstrating its brand's spirit of self-transcendence [innovation, perseverance, love, inheritance, challenge, and transcendence]. In addition, the company also sponsors well-known teams such as Manchester United, Bayern Munich, Paris Saint-Germain, AC Milan, Lyon, and the Argentine national team to further enhance its brand influence.
Social Responsibility and Philanthropy
Kering Sports has been deeply involved in charity, with cumulative donations of hundreds of millions of yuan over the years, and was named one of the top ten charitable companies of the year. The company adheres to the concept of low-profit operation and is committed to solving the entertainment and betting needs of ordinary people. Kering Sports' CEO once quoted Suning's Zhang Jindong in a company speech, saying: "When a company is small, it is personal, and when it is big, it is social and national. Every step of Kering's development must serve social needs and national policies." This sentence reflects the company's deep understanding and commitment to social responsibility.
future outlook
Looking ahead, Kering Sports will continue to launch its own system platform, leverage its operational and technical expertise, and strategically collaborate with leading local partners in Asia to globalize its business. The company is committed to providing contactless smart cards and multi-purpose electronic payment systems to enable consumers and small businesses to gain access to technology and sustainable payment experiences, contributing to the local financial technology development and smart city transformation in Macau and the Greater Bay Area.
in conclusion
As Asia's top online entertainment platform, Kering Sports has won recognition from users and the market with its innovative products, efficient technology and excellent services. The company has not only made remarkable achievements in the field of gaming and entertainment, but also actively fulfilled its social responsibilities and contributed to the development of society and the country. In the future, Kering Sports will continue to maintain its leading position and provide better entertainment experience and services to users around the world.
