Google Ads Tutorial
Question: Please modifyKey wordsWill the matching method affect system learning? What are the consequences if it is affected?
Q&A: First of all, only those who use smart bidding strategyAdsOnly in this series can we say machine learning (system learning).
When using any of the above four smart bidding strategies, if the keywords we modify the matching method have higher impressions and clicks, these keywordsConsumeOneAdsThe budget of the series is relatively large, which may affect machine learning.
As an example:
OurAdsThe series has 10000 daily impressions, and one keyword has 3000 daily impressions and more than 50 clicks. We have modified the matching method, so thisAdsafter the seriesflowThere will be obvious changes, the bidding strategy needs to be relearned, and the account's cpa/roas/Conversion rates/Click-through rateThere will be changes.
However, if the keywords we modify only have 100 daily impressions and only a few clicks, then modifying the matching method of these keywords is appropriate.AdsThe series of machine learning has no impact and can be modified with confidence.
