Question: Should the keywords from the search ads-broad match be added directly to the keywords in the original plan? Or should a new plan be created? Rewrite 15 titles, 4 descriptions, and landing pages to better match the content.
Q&A: The keyword matching method for the average CPA of current Google Ads search ads is broad matching. Broad matching will bring us many words that we have never seen before, but are searched by potential target customers who may send inquiries or place orders. When these words appear, should we add them to the original advertising campaign? We should handle these search words according to the following ideas:
1. The first step is to determine whether the words that come out of broad matching are likely to be searched by target customers. Look at the search terms in the search terms report:
Analyze whether the intention behind the search is to find the corresponding product. If so, it can be left in the campaign without any changes. If not, add this search term to the negative keyword list.
2. Check whether these search terms have any conversions. If a search term has no conversion after spending a lot of advertising money, you can directly reject it.
3. If these search terms have conversions, add ads to the original campaign, write title descriptions and add relevant landing pages.
4. If there are many search terms that convert such words and the original campaign budget is no longer enough, open a new campaign and add these search terms to the keyword list of the new campaign.
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