Search engine giant Google released its "100 Holiday Shopping List" last week, listing some of the hottest gifts this holiday season based on search data. Among them is a popular cross-border e-commerce product: human dog bed; Google data shows that the search volume of this term has surged by 1650% this year.
Online shopping guide website CBS Essentials published an article on November 11th to recommend this human dog bed to users. They believe that this product is a viral Christmas gift for cross-border e-commerce this year. It also mentioned that the team members and the author of this article are very fascinated by it.
Unveiling the mystery of this human dog bed~ As the name suggests, this is a bed designed for humans but looks like a doghouse. Doesn't the name make you think it's a cross-border e-commerce hit? Yes, it is indeed very popular on TikTok. The hashtag #humandogbed has accumulated 350 billion views, and the product's founding brand entry #Plufl has also received more than 7800 million views.
In addition, searching for Plufl on Google will reveal more explosive news about this cross-border e-commerce hit product:
Brand launched in 2021 with annual revenue of $2022 million in 100
He received $20 in investment in his first appearance on Shark Tank, the most prestigious business show in the United States.
The two founders, Yuki Kinoshita and Noah Silverman, are both 22 years old.
According to foreign media reports, Plufl's human dog bed is the world's first original human dog bed. It is 70 inches long (about 177.8 cm), 38 inches wide (about 96.52 cm), and weighs 20 pounds (about 9 kg). The original price on the official website is $499, and during the Black Friday discount, a 200 yuan discount is available, and the discounted price is $299 (about 2139 RMB). Although it looks like an enlarged version of a dog bed, in fact, there are many little tricks in the design of this cross-border e-commerce hit product.
For example, the built-in handle and foldable design make it easy to drag around the room and place anywhere; the thick pillow frame allows users to put their hands and feet in, imitating the feeling of pressure therapy to help relieve stress and anxiety; the environmentally certified memory foam provides ample support; the long plush fabric that is comfortable to the touch and certified by high-quality textiles...
According to the founder, the idea of Plufl was born out of the desire to make naps more comfortable. You know, sleep problems are a big problem that plagues Americans. The Washington Post once reported that about 65% of Americans cannot get restorative sleep. According to the survey data of THE BRAINY INSIGHTS, the global sleep aid market generated $2022 billion in revenue in 801.6, and the compound annual growth rate is expected to be 2023% from 2032 to 7.04.
The expansion of the sleep aid market can be attributed to several key factors, including the rising incidence of sleep disorders, awareness of the benefits of using sleep aids, and technological advancements in sleep aids. In addition, the growing acceptance of these products by users, coupled with government funding to promote healthier sleep diagnosis and treatment methods, has created a promising future for the sleep aid products market.
An inventory of popular cross-border e-commerce products in the sleep aid sector
Nowadays, there are various sleep aids on the market, and consumer preferences and purchasing behaviors show different types. Some people like to use drugs to help them sleep, such as melatonin and sleeping pills; some people are used to using natural sleep aids, such as fragrances and essential oils; some people prefer to choose auxiliary equipment and tools. Comparing these three categories, auxiliary equipment and tool products are more suitable for our cross-border sellers.
Cross-border e-commerce hot-selling products: nose stickers
Reduced snoring can help you get better quality sleep. Amazon has a $9.77 Breathe Right clear, drug-free nose strip that is always on the best-seller list, which shows the long-term and large demand for it. These strips work by helping to open up the nasal cavity for better breathing. There are no side effects without the drug ingredients, and you won't feel groggy the next day.
Cross-border e-commerce hot-selling products: white noise machine
In the United States, the National Sleep Foundation recommends people to use white noise to help them sleep because it can reduce the interference of noise on light sleep. It is said that 20 in 1 people use white noise to help them sleep. The best-selling white noise machine on Amazon comes from the brand Big Red Rooster, priced at 19.99. It has received nearly 8000 reviews on Amazon, most of which gave it five-star praise.
Cross-border e-commerce hot-selling products: weighted blankets
Studies have shown that the extra weight of a weighted blanket can help insomniacs sleep more soundly by reducing the amount of movement experienced during sleep; there are also claims that weighted blankets work by using deep touch therapy to help create deeper, more restful sleep and reduce anxiety and stress – similar to the comfort provided by a swaddled baby.
Cross-border e-commerce hot-selling products: weighted eye masks
Weighted eye masks are all the rage, helping to calm an overactive mind and relieve headaches. The masks aren't as heavy as a blanket, but offer just the right amount of pressure. For light sleepers, they're more likely to conform to the contours of the face, providing total light-blocking comfort.
Some brands of eye masks are designed to keep you warm in winter and cool in summer - one side is made of cool knitted cotton, which can be placed in the refrigerator for added cooling; the other side is made of warm microfiber, which has its own warmth. Unlike traditional eye masks, it has no straps and feels almost unrestrained.
Cross-border e-commerce hot-selling products: sunlight simulation lamp
Some people have a very active circadian rhythm, and their sleep is easily disrupted by late-night screen time and bright lights before bed. The principle of the sunlight simulation lamp is to imitate the light changes of the setting sun to produce a natural reaction in the body. It starts out bright enough for reading, but dims and turns off in about 45 minutes (the length of time can be adjusted by connecting to the app).
The above is Toudada Overseas Marketing's observations on the cross-border e-commerce hit product, the human dog bed, and the product selection recommendations for sleep aid products for your reference. If you have any questions about cross-border e-commerce product selection and advertising materials, please feel free to communicate.
