Hello everyone, I am Nanya Source Code Network.
Deeply cultivate foreign trade andCross-borderE-commerceFor 8 years, I have been a front-line practitioner, a long-termist and a lifelong learner, and firmly believe in the power of compound interest. Now starting a business in Shenzhen, it is a start-upCross-borderE-commercethe company'sCEO.
Today I will share with you how to analyze the content of SEO TOP websites. If you need the PPT of this article, forward this article to your circle of friends, send me the screenshot, and I will send the PPT to you.
How to find the top websites in the industry
Determine keywords
First, you need to identify the major players in your industryKey words.
These keywords should be words that current or potential customers might use to find your products or services.GoogleYou can find the top websites in the industry through natural search.
For example, if you are engaged in 3D printers, then the keyword 3D printer should be given priority.
使用SEO Tools
Use SEO and keyword tools such asGoogle Keyword Planner, Ahrefs, Semrush, etc.) to search for these main keywords. These tools can tell you which websites rank highest for these keywords.
By analyzing the SERP pages, we looked at the top ten websites on each page and looked at their page weight, referring domain names, number of external links, and search results.flow, keywords, etc.
Analyze that these pages are large shopping platforms, such as amazon/ebay/homedepot, then these pages are not what we need to refer to, we need to refer to industry vertical websites.
SEMrush
Competitive product analysis
Conduct in-depth research on high-ranking websites. Find out what their content strategy is, how they manage and update their website.
Check whether their website architecture, user interface and user experience are easy to use. Pay attention to their backlink strategy andSocial Mediaactivity.
What does a good SEO website do?
Keyword optimization
Important pages and content should be optimized for relevant keywords. Including titlesTAG,meta description, URL, page content and image ALTTAGand so on.
By right-clicking the source code of the web page, you can see the basic SEO content optimization layout of this page, which we can refer to.
For example, Shopify's website highlights that they are an online mall, and you can start online business on their website.
Start and grow your e-commerce business – 3-Day Free Trial – Shopify USA
Google Broswer
high quality content
Regularly publish valuable, original content to attract and keep the attention of users and search engines. Make sure the content is understandable and authentic, and is relevant to your products or services.
It is best to maintain a rhythm of one original article per week and four articles per month, so that Google can stably include them. When customers visit the website, they will see that we regularly update industry articles, which will increase their trust and improveConversion rates.
Shopify
Clear navigation structure
Clear and intuitive navigation can improve user experience, help users find the content they want in a timely manner, and jump to the page they want to view. It can also helpsearch engineBetter understand and index websites.
A good navigation structure is step-by-step, divided according to different categories, clearly conveys the purpose of each CTA, and helps users make purchases.
Shopify
Internal link
Internal linking is a key strategy in website optimization. It not only strengthens the connection between web pages, but also improves the overall SEO ranking. By cleverly setting up internal links, we can guide users to read in depth, improve user experience and reduce bounce rates.
In addition, search engines use internal links to better understand the structure of your website, making it more likely to be found.PreciseProvide users with search results. Internal links also help distribute page weight, giving key pages more exposure and ranking opportunities.
Therefore, embedding internal links reasonably and orderly will not only help users navigate, but also bring more benefits to your websiteflow, is an indispensable part of improving the visibility and authority of the website.
Shopify
Fast loading time
Website opening speed is directly related to user experience and search engine rankings. Fast loading times can attract users and increase their satisfaction.
Modern users generally lack patience. Website loading speed is too slow. Users simply close the page and give up access. For website owners, this is a big loss and a lot of potential is wasted.flowwith customer.
In addition, search engines also have extremely high requirements for website speed. The website loading speed isSearch Engine Optimization(SEO) an important indicator.
Fast loading websites are more likely to be indexed by search engines, get better rankings, and thus increase organic traffic.
Therefore, by using tools such as PageSpeed Insights to test website performance and making improvements based on the results, you can not only improve the user experience, but also stand out in a highly competitive online environment.
Shopify
mobile friendly
As the number of mobile device users continues to increase, most people search and browse information on their mobile phones. Search engines are also paying more attention to mobile-friendliness, and Google algorithms have also included mobile-friendliness.
An excellent mobile-friendly website can provide users with a seamless browsing experience. We can check the webpage on the computer port to see the rendering results of the webpage on different devices to help us judge whether our website is mobile-friendly.
You can also check whether the page size of your website is OK when you visit it on your mobile phone or tablet, and simulate the behavior of users visiting our website. Not only does this help attract and retain mobile users, it also helps improve search engine rankings.
page speed
Safe
page speed
HTTPS is required. Not only does it enhance website security, it is also considered one of the search engine ranking factors.
What is an HTTPS certificate? Why should our website install an HTTPS certificate?
Https is the abbreviation of (Hypertext Transfer Protocol Secure). The Chinese name is: Hypertext Transfer Security Protocol. It is a network security transmission protocol.
In the past, everyone on the website installed Http. http is the abbreviation of (Hypertext Transfer Protocol). It is called in Chinese: Hypertext Transfer Protocol. You can find that Https has an extra S than Http. This S means Secure.
With this S, the website's information will be encrypted, and the website's important information will not be leaked or stolen by hackers.
If the website does not have this HTTPS certificate installed,Googleand Firefox will directly mark your website as unsafe. If it is a shopping website, it will prompt customers to be careful when purchasing. This will have a great negative impact on the conversion of our website.
AndGoogleIt is clearly marked that HTTPS website ranking and inclusion are better than HTTP. You can check whether your company website has this problem and solve it as soon as possible.
External link strategy
SEMrush
Through backlinks from high-quality external websites, we can improve the credibility and ranking of our website.
There is a famous saying in the SEO world: Content is king, external links are queen, which is enough to illustrate the importance of external links in improving the website's ranking on Google.
External link layout belongs to off-site optimization of SEO optimization. External links, as the name suggests, are links to external websites, linking to your website.
When developing a backlink strategy, it’s crucial to focus on backlinks from the same industry. By studying the external link strategies of our peers, we can learn valuable experience.
By learning from the external link strategies of the same industry, we can more comprehensively plan and implement our own external link construction and improve the competitiveness of the website in search engine rankings.
social media integration
Shopify
By deeply studying the social media of peersMarketing, we can discover the key factors for success and provide powerful reference and inspiration for our own brand building.
The following content can be used as a reference:
Brand Exposure and Awareness: Peers inSocial MediaThe activity on the website directly affects the exposure and popularity of the brand.
Target Audience Interaction: Through social media, peers are able to interact with their target audience more directly.
Content creation and dissemination: Peers are often good at creating interesting and valuable content on social media.
The influence of social sharing: Users’ active sharing is not only a way for content dissemination, but also word-of-mouthMarketingAn important link that can quickly expand brand influence.
AdsPublish and socialAds: Understand theiradvertisement form, target audience and timing, helping to advertise more effectivelyMarketing.
The number of Shopify Ins fans is also quite large, more than 100 million, and the activity of posts is also very good.
Website page analysis
user behavior
Similarweb
Use SimilarWeb or similar tools to understand user behavior, such as visitor source (direct, search engine, social media, referral links, etc.), browser and device type, geographic distribution, number of visits, average session length, and exit rate.
This comprehensive analysis enables businesses to tailor content, improve website performance, and strategically target different regions or demographics.
In digital marketing, user behavior directly affects conversion results. Using such tools is essential for decision making and continuous improvement based on in-depth understanding of user behavior.Optimize websitePerformance is critical.
Page layout and design
Shopify
Study the visual appeal, readability, ease of use, and navigation of the page.
An elegant and attractive design keeps users lingering, while clear typography and color schemes help improve readability.
Ease of use is reflected in the intuitiveness and interactivity of page elements, ensuring that users can easily find the information they need.
An effective navigation system is key to smooth user browsing, allowing users to navigate the entire website quickly and without any hassle.
Page layout and design are not only about aesthetics, but also a decisive factor in user retention and engagement, so delving into and optimizing these aspects is an important step in improving the overall user experience.
The Shopify website page layout is very simple and elegant, with a feeling that everything is missing. The UI color scheme and fonts all look very coordinated.
Convertibility
Xtool
The convertibility of a page is directly related to the realization of the business goals of the website.
By evaluating the design and content of a page, we can determine whether it effectively encourages visitors to take a desired action, such as filling out a form, purchasing a product or service, downloading a resource, etc.
Clear and guiding calls to action (CTA) and intuitive navigation paths can enhance users’ desire to take action.
Effective marketing messages and prominent display of key information are also key factors in improving conversions.
Regularly analyzing user feedback and behavioral data and adjusting page elements in a timely manner are key to ensuring that the page not only attracts attention but also promotes user interaction.
The CTA content of the Xtool product page is very well designed.Conversion ratesIt’s quite high. I often check their website’s updates.
Event page
Xtool
Check whether the target website has regular marketing activities, how they are carried out, and what activitieslanding pageDesign etc.
Effective marketing campaigns often center around a compelling campaign landing page that drives user engagement through attractive design, clear campaign details, and clear participation guidelines.
The page layout should emphasize event highlights, clearly demonstrate the steps to participate, and include engaging visual elements.
Reasonable information hierarchy and clear CTA buttons are key to ensuring user engagement.
By conducting in-depth research and drawing on marketing activities in the same industry, the website can more effectively design and optimize event pages, increase user engagement and the overall effectiveness of the event.
Website SEO Analysis
Technical SEO
Jack Excel
Technical SEO is key to a website's success, focusing on whether website development and technical elements can help optimize search engine performance.
The site architecture should be clear, the URL structure should be friendly, and HTTPS secure connections should be used to ensure user data privacy.
Mobile accessibility is at the core of modern SEO, ensuring a great user experience on a variety of devices.
Optimizing page load speed is a key factor in improving search rankings, and an effective robots.txt file helps guide search engine crawlers to properly index website content.
By delving into technical SEO, a website can ensure that it stands out in search engine results, increasing the likelihood of being discovered and visited by users.
keyword analysis
Shopify
Keyword analysis is a key part of the success of website SEO. It is necessary to check whether relevant and significant keywords are used.
By carefully reviewing your website content, you can determine which keywords perform well and attract the attention of your target audience.
At the same time, identifying potential points of improvement and finding keywords that need more attention can help further improve search engine visibility.
Gaining a deep understanding of user search behavior and industry trends and continuously optimizing keyword strategies will help your website stand out in the highly competitive online environment.
Several common SEO keyword tools: SEMRUSH/AHREFS/Google Keywords Planner/Keywords Everywhere/Answer the public, etc.
content analysis
Xtool
It is crucial to ensure that the content on your website is of high quality. Content should align with user intent and provide valuable information through deep understanding of your target audience.
Key wordsOptimization is key to keeping your content relevant to search engines, but avoid overstuffing with keywords.
Continuously updating website content is key to maintaining vitality and attractiveness, which not only satisfies the needs of search engines but also increases the likelihood that users will return.
By focusing on content quality, keyword optimization, and update frequency, websites can improve search engine rankings while meeting users' information needs and building a trustworthy online reputation.
Updating 1-2 pieces of 2000-word original dry content a week will be of great help in improving rankings and user trust.
External link analysis
SEMrush
External links are crucial to your website’s search engine rankings.
By carefully examining the type, quality, and quantity of backlinks, you can improve your website's ranking in search results.
Not only do you need to pay attention to the number of backlinks, but you also need to ensure that they come from high-quality and relevant websites.
High-quality backlinks include those from authoritative industry websites, social media platforms that your audience follows, and trusted news media.
Actively seeking more high-quality external links, through cooperation, content creation and industry participation, can effectively enhance the website's online influence and make it stand out in highly competitive search engine results.
Through professional external link tools such as SEMRUSH/AHREFS, you can check what external links your peers have made, external link update frequency, external link weight, external link type, etc., which can help us very well.
User experience (UX)
Shopify
Ensuring the user experience of your website is crucial. Make sure they adhere to best practices and are user-friendly by checking navigation usability, design, layout, and CTA buttons.
Clear and intuitive navigation paths help users quickly find the information they need, and good design and layout provide a pleasant visual experience.
The clarity and guidance of call-to-action buttons are key to prompting users to take the desired action.
By continuously optimizing the user experience, websites can increase visitor retention, reduce bounce rates, and create a positive online impression that enhances brand loyalty.
Final Thoughts
This article is actually a PPT for an SEO offline course that I gave to ShenzhenSellerAn offline report made by Geekbuy. We have made 5 reports in total. This article only talks about part of it, but I have added a lot of content so that everyone can understand it better when they read the content online.
If you need the PPT of this article, forward this article to your circle of friends, send me a screenshot, and I will send the PPT to you.
Jack PDF
SEO is difficult to get into, and the simple things that follow are difficult to get into because there are a lot of proper nouns that you need to remember in the early stage and understand their meanings.
It’s easy to say that it’s easy because what we need to do later is to continue to update high-quality content and updateHigh quality external links, and these two people with more than 2 years of experience can be outsourced. This is why many SEO agency operation companies provide content creation and external link services, because they have SOPs.
For me, SEO will be my 2B in the later stagestand-alone stationan importantdrainagechannel, but not the only channel, I will stillPutGoogle Ads will also proactively develop data such as customs data and the Canton Fair. We need to do both, so that the probability of capturing suitable customers is much higher.
My 2Bstand-alone stationIt will be online in December, and I will update the data of this website from time to time, including SEO, Google advertising, and active development. Because it is 12% mine, there is a lot more content to share.
I used to work as an SEO service provider, and I also accumulated some customer data and made a lot of Feishu documents, but it was not convenient to share them publicly, so I never shared them on the public account. In fact, it is quite interesting to keep doing SEO.
For friends who do Google SEO in China, here are some small suggestions. We actually have a biggest advantage that foreign SEOers do not have, that is, language + supply chain advantage. You may not realize that Chinese will also be our advantage one day.
If you are still working in a company and are unable to start a business full-time, then you can definitely find a category with less competition, build a 2B website, and slowly build up website data in the evenings and weekends. Once you have stable customers and After placing the order, it can come out.
Several friends have made this transition this year, because most of them are ordinary people, and the cost of taking risks is very high, so in the early stage, they can just sit back and develop, and then come out after the precipitation is almost settled.
Many foreigners are very good at digital marketing because they do not have supply chain advantages. However, no matter how good they are, they can only form overseas alliances, sell websites, or act as SEO service providers. The profits from these are far less than those from selling goods, and are not as stable.
Everyone usually goes there more oftenTwitterIf you look at the posts of those foreign SEO masters, you will know that they often share them everywhere.YouTube直播, shared offline, but the time and energy cost of coming to China is too high, and they are not good at dealing with Chinese people, so they prefer online marketing.
Finally, I hope that everyone can make their first pot of gold through SEO, whether it is an alliance, a service provider, or selling goods on their own, in short: whatever suits your time difference and rhythm.
